Holiday Regulars

Holiday is a chain of convenient stores in the Mountain West region of the United States. I worked alongside designers and brand strategists at the agency Establish Digital on the branding and graphic overhaul of one of Holiday’s upcoming locations.

Our role was to breathe new life into the brand’s image for younger audiences, while safeguarding the company’s iconic legacy. This came with adhering to a set of colors and typefaces. I was tasked with designing new logos for Holiday Regulars—the rewards program—and their other services. As well as new exterior posters and interior signage.